Entering the Upside Down

Sadly not a lead up to a Stranger Things episode - but instead the differences in social media and the native formats that those wee beasties inhabit. I recently completed a little piece of work for Enginuity for their Skills Award launch for nominees this year with the excellent Davina Kaur (the winner of Young Apprentice of the Year and Ambassador for the Skills Awards)

I started the little peice to camera knowing that it was to be used in insta, tiktok, youtube and website - so I filmed in two ways Vertical and Horizontal -

It wasn’t much more effort - but was insightful in how you visualise the information and allow space for editorial bits.

A nice example of horses for courses indeed!